Latest Blog Posts & News
Discover the top advantages of TV advertising in 2024, from wide reach to enhanced trust and engagement.
Discover the differences between Upfront and Scatter TV advertising, and learn which strategy is best for your brand's TV ad campaign.
Learn how scatter TV advertising works and why it’s a flexible, data-driven option for your marketing strategy
Exploring TV Advertising's Relevance in Today's Digital World
Explore key takeaways from the ANA conference at Simulmedia, including advancements in programmatic TV, evolving client/agency partnerships, and the future of gaming. Learn how the…
Explore key insights from the ANA conference at Simulmedia, covering the transformation of upfronts, the importance of programmatic transparency, and the future of digital TV. Disc…
Explore the transformative changes of Upfronts 2024 in our latest blog. Learn how the arrival of tech giants and innovative advertising strategies are redefining the traditional me…
Explore the transformative landscape of media and advertising with Dave Morgan, CEO of Simulmedia, in the latest "Legends & Leadership" series. In this compelling episode, Morgan …
Explore how our unique programmatic campaign optimization tool enhances CTV advertising efficiency. Discover transparent, data-driven strategies that lower costs and improve perfor…
Marc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current marketplace, we sat down with him …
Simulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming TV advertising. Company found…
Discover how smarter TV ad buying can increase ROI and effectively reach your target audience. Learn about the benefits of data and analytics in traditional TV ad buying in this in…