Latest Blog Posts & News
Explore how our unique programmatic campaign optimization tool enhances CTV advertising efficiency. Discover transparent, data-driven strategies that lower costs and improve perfor…
Explore how Ukraine's tech community demonstrates remarkable resilience amidst conflict, innovating and thriving against all odds, a beacon of hope and collaboration.
Adam Quinn, SVP, National Sales highlights career milestones and talks to us about the many challenges and opportunities facing the Ad Sales team in the upcoming year.
Marc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current marketplace, we sat down with him …
Simulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming TV advertising. Company found…
Discover how smarter TV ad buying can increase ROI and effectively reach your target audience. Learn about the benefits of data and analytics in traditional TV ad buying in this in…
Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since our last dive into the millen…
Traditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measuring the true impact of these c…
At Simulmedia we have used the "TV+" trademark (federally registered) for years with our innovative tech for premium CTV ad targeting and activation. We don't like the confusion h…
An integrated omnichannel strategy serves as the foundation for success in the modern marketing world. This guide takes a deep dive into the complexities of crafting an effective C…
A well-defined strategy not only propels your brand into the spotlight but also ensures that every investment, message, and campaign aligns seamlessly with overarching goals. It he…
For advertisers who work in Connected TV (CTV), crafting a successful campaign involves understanding the nuances of the customer journey and tailoring a CTV strategy accordingly. …