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Simulmedia introduces Skybeam: A New Era in Streaming Advertising

Kateryna Metsler
Kateryna Metsler  |  Senior Growth Marketer: Content/SEO
Published: Nov. 07, 2024

At Simulmedia, progress is our constant. We're never satisfied with the status quo – we're always pushing forward, seeking fresh ways to empower our customers and fuel their success. And today, we're thrilled to announce something big: meet Skybeam.

Skybeam is our latest CTV advertising innovation, designed to make high-impact TV campaigns accessible to everyone. This self-serve platform allows businesses of all sizes to tap into the power of Streaming TV with the ease and flexibility of digital advertising. Whether you're running search and social campaigns or looking to expand your reach, Skybeam brings the scale and influence of TV within reach – no complex tech or giant budgets required. It's a data-driven, intuitive solution that puts you in control of your campaigns so that you can connect with audiences in a whole new way.

Skybeam carries forward Simulmedia's visionary strengths, built on years of pioneering TV advertising since 2008. It draws on the powerful blend of insights from Simulmedia's TV+® platform, which unites linear and streaming for meaningful impact. With Skybeam, you're stepping into a legacy of expertise crafted to empower your connection with audiences.

Why Skybeam? The opportunity in CTV

As CTV's presence in households grows, so does its potential to reach audiences highly engagingly. According to data from e-marketer, by 2027, CTV ad spending is expected to grow to 42.2 billion USD (almost twice since 2023). But until now, entering the CTV space has often meant facing steep costs and confusing platforms. Skybeam changes the game, offering a streamlined, accessible option for businesses that want TV power without complications.

Key features of Skybeam

Target the right audience with precision

With over 250 advanced targeting options, Skybeam allows advertisers to reach the right viewers with remarkable accuracy. Choose from demographics, interests, and behavioral attributes to ensure your ads are seen by the audience most likely to engage.

Plan smarter, perform better

Skybeam's TV Impact Forecaster empowers you to predict outcomes, optimize essential metrics, and confidently plan campaigns. Visualize expected results, make data-driven adjustments, and maximize the impact of your ad spend before launch.

Go national or local with ease

Whether you want to target audiences nationwide or zoom into specific zip codes and metro areas, Skybeam's geotargeting capabilities allow you to meet any client's geographical needs and campaign goals.

Measure campaign success

Track real-time campaign performance with detailed reporting on impressions, ROAS, and other critical metrics. Skybeam's insights allow you to continuously optimize your campaign and clearly demonstrate results, ensuring every dollar counts.

Built for digital marketers, ready for CTV

For marketers with experience in digital ads, Skybeam offers an intuitive path into CTV. Designed for agencies and brands familiar with search and social media, it combines the flexibility and tracking of digital media with the reach of TV. With Skybeam's self-serve access, affordable entry points, and real-time reporting, taking your ads to CTV has never been easier or more accessible.

What makes Skybeam different?

Skybeam offers something unique in a crowded market: a platform that’s powerful yet easy to navigate, designed specifically for small and mid-sized businesses. By eliminating the barriers often associated with TV advertising, Skybeam lets brands of all sizes leverage the reach of CTV, backed by Simulmedia’s expertise in TV and audience insights. Skybeam isn’t just another ad platform—it’s a launchpad for brands ready to expand their reach and drive real results through Streaming TV.

Skybeam breaks free from the limitations of single-publisher platforms, allowing brands to reach audiences across multiple networks and streaming services. There is no need to choose. This unified approach means you can connect with viewers wherever they are, maximizing your reach and impact in one seamless solution.

Whether you’re an agency looking to broaden your offerings or a brand ready to scale up, Skybeam makes streaming a straightforward, exciting new channel in your advertising strategy.