What is Subscription Video On Demand (SVOD)?

Subscription Video on Demand (SVOD) is a streaming service model where viewers pay a recurring fee (monthly or annual) for unlimited access to a library of on-demand video content. It is one of three monetization strategies for video on demand (VOD) services.

How SVOD Works

SVOD platforms charge subscribers a recurring fee for access to their content library. Unlike traditional cable contracts, SVOD services typically offer:

• Month-to-month subscriptions without long-term contracts
• Multiple subscription tiers at different price points
• Ad-free or ad-supported options
• Unlimited viewing within the subscription period

Examples of SVOD Services

• Netflix
• Hulu
• Max
• Disney+
• Amazon Prime Video

SVOD Advertising Opportunities

While many SVOD platforms traditionally offered ad-free experiences, numerous services now provide ad-supported tiers at lower price points. Simulmedia's CTV advertising platform enable advertisers to reach engaged SVOD audiences through these ad-supported subscription options.