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HBO Max is a streaming service launched by WarnerMedia, a subsidiary of AT&T, in May 2020. It is now owned and operated by Warner Bros. Discovery. It offers a wide variety of content, including original programming, movies, and television shows from the HBO library as well as content from WarnerMedia brands such as Warner Bros., DC, and CNN. In addition to its extensive on-demand library, HBO Max also offers live programming and a selection of classic films.
HBO Max offers a wide variety of on-demand content, including original programming, movies, and television shows. Some of the main categories of content offered include:
HBO Max offers advertisers a range of innovative ad formats and targeting capabilities. Whether through traditional commercial spots, sponsored content, or product placement, brands can create a deeper connection with viewers and drive more effective results.
The ad-buying and selling process for HBO Max is handled by WarnerMedia's dedicated advertising sales team. Advertisers can purchase traditional 30-second spots during commercial breaks. In addition to traditional advertising options, HBO Max also offers the opportunity for advertisers to sponsor entire series or seasons of programming. This allows brands to align their messaging with specific programming and create a stronger connection with viewers.
Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.
Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including Hulu. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.
Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.