Simple, Effective and Transparent Linear and Connected TV Advertising
With Simulmedia’s TV+® platform, brands can truly harness the powerful combination of national linear TV ads and the rapidly expanding CTV ecosystem to build awareness, inspire action and reach untapped audiences. Powered by unique predictive technology, robust data science, automated processes and experienced media veterans, TV+® guarantees impression delivery across premium inventory nationwide.
Reach Audiences Wherever They Are Watching With TV+®
An Audience-Based Approach
Simulmedia’s TV+® is the only truly cross-channel TV platform providing surgical precision at national scale. We go beyond age/gender demos to target the best audience for your campaign using first- and third-party data. Then, we find this custom-built audience across both linear and CTV.
Guaranteed and Optimal Inventory
Our unique TV+® platform takes into account audience-viewing behaviors and inventory supply dynamics across linear and CTV to recommend the optimal channel split for reaching your targets and driving the KPIs that matter most to your business.
TV Buying Made Simple and Nimble
With TV+®, we eliminate complexity and friction to allow advertisers to plan, activate and traffic campaigns in a manner of days, or even hours. And the flexibility of our platform enables us to quickly deliver on bespoke scenarios based on the needs of our clients and on changing market conditions.
More Transparent Than Anyone Else
We make results available in an interactive, personalized TV+® Reporting Hub, providing a holistic view of your campaign’s linear and CTV components (including networks, channels, dayparts and creative).
Full Domestic Audience Reach
With seamless access to over 300 million viewers in the U.S. across 120 million households through integrations and partnerships with 250 linear and CTV networks and publishers, only Simulmedia's TV+® platform can maximize scale while driving incremental reach in order to efficiently and cost-effectively message to your target wherever and whenever they tune in.
The End-to-End Solution for Linear and CTV
Handle your national linear and connected TV advertising campaigns in one place.
See What Your Site Visitors and App Users Are Watching on TV
Place a small piece of code on your website and start to receive insights about your visitors’ TV-viewing behavior, including their top shows, genres and networks. Have an app? TV+® can provide the same insights through our partnerships with mobile measurement providers.
- Any visitors to your site or users of your app can be utilized for targeting cross-channel
- Detect viewing habits of users engaging with your digital properties to inform TV media buys
Cross-Channel Viewership Insights You Can Trust
With over 60 million households regularly viewing both linear and streaming, TV+® can identify that overlap and prevent wasteful and expensive audience duplication while providing a full view into what your target consumers are watching across channels.
Create the Optimal Cross-Channel TV Media Plan
You have over 1,400,200 possible spots to choose from if you’re planning a two-week campaign. With TV+®, Simulmedia brings technology and data science to cross-channel TV to calculate the optimal media plan based on your desired results in seconds -- all while eliminating complexity and friction.
- Our unique TV+® platform considers audience behaviors and linear and CTV inventory-supply dynamics and parameters like budget, timeframe and network restrictions to recommend the single best plan for your goals
- TV+® generates the ideal linear/CTV split across your campaign budget to reach your audience target most cost-effectively
- We take the guesswork out of media planning by forecasting where your audience will be watching or streaming
Holistic and Transparent Measurement
Our TV+® platform provides advertisers with real-time reporting at an extremely granular level – by network/publisher, program, daypart and day of the week on linear and CTV – with complete transparency into all key performance metrics for both in-flight and completed TV campaigns, including how your advertising is driving web visits, app installs, and more KPIs that matter to your business.
- Identify the metrics important to you and measure them on your terms
- Unified, transparent reporting on cross-channel media delivery
- Real-time media and performance metrics for every campaign
Flexible, Automated Buying Through Integrations With Top TV Networks and Streaming Publishers and Platforms
Use TV+® to seamlessly find your audience with guaranteed impression delivery across national linear TV and CTV premium inventory.
Activation Options for All Your Needs
Get the high-performing plan you need with the flexibility to add other inventory that your business objectives may require.
Get Simulmedia's Data-Driven, Audience-Based Plan
Choose Specific Networks, Days and Dayparts
Choose Specific Shows/Programs
Say Goodbye to TV's Black Box
We built our TV+® platform to give brands and agencies more visibility into their cross-channel TV campaigns than ever before. You’ll know exactly what you’re paying for in media and fees, and you can easily export your campaign data into your preferred business intelligence and visualization tools.
- Real-time, interactive reporting dashboard for a full view into media delivery and performance metrics
- Statistically rigorous approach to measurement provides the utmost transparency
Ready to Reach Audiences Across All of TV?
Get started by requesting a TV+® demo to learn more about how Simulmedia can deliver unparalleled reach, results and measurement for your linear and connnected TV advertising campaigns.