Hulu

What is Hulu?

Hulu is an American streaming TV service majority-owned by the Walt Disney Company. The over-the-top (OTT) platform’s extensive video on-demand (VOD) library is accessible via one of many subscription-based packages — most of which are ad-supported.

How much does Hulu cost?

Hulu offers several pricing plans. Their two on-demand plans are as follows:

  • Hulu (With Ads): $7.99/month
  • Hulu (No Ads): $14.99/month

On top of their massive VOD library, the platform also offers Live TV — or on-demand linear channels. The two main packages include:

  • Hulu (With Ads) + Live TV, Disney+ (With Ads) and Espn+ (With Ads): $69.99/month
  • Hulu (No Ads) + Live TV, Disney+ (No Ads) and ESPN+ (With Ads): $82.99/month

Hulu generates revenue via their advertising video on-demand (AVOD) and subscription video on-demand (SVOD) video monetization model. In other words, the platform’s revenue comes from both advertisements and subscriptions. Another way the platform generates revenue is through add-ons, which give viewers access to premium on-demand content for an additional monthly fee. Partner add-ons include:

  • ESPN+: $9.99/month
  • Disney+ *(With Ads): $2.00/month

Viewers can also choose from the following premium add-ons:

  • HBO Max: $14.99/month
  • Cinemax: $9.99/month
  • Showtime: $10.99/month
  • Starz: $8.99/month

Last, but not least, are the Live TV add-ons.

  • Entertainment Add-on: $7.99/month
  • Espanol Add-on: $4.99/month
  • Sports Add-on: $9.99/month
  • Unlimited Screens Add-on: $9.99/month

What does Hulu offer?

Hulu offers a massive range of streaming content, from hit TV shows to local news and more. With Hulu’s basic on-demand package, viewers have access to the service’s streaming library — including popular TV series, movies and Hulu Originals.

Hulu with Live TV adds to this, offering more than 85 top channels, such as live sports, local news, entertainment favorites and other popular linear channels.

Streaming content from premium networks is accessible with add-ons. For instance, the HBO Max add-on allows viewers to stream content from the HBO Max network for an additional monthly fee.

How does advertising work on Hulu?

Hulu is a major player in the CTV and streaming TV advertising space. The service offers several different advertising reach options, namely national, local and advanced TV. As the name suggests, national audience targeting reaches viewers across the United States, whereas local audience targeting reaches a local audience.

Advanced TV, on the other hand, is automated and data-driven. Within this sector, Hulu offers three different bidding options: programmatic guaranteed, private marketplace and invite-only auction.

Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.

Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including Hulu. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.

Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.