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Netflix is a subscription video on-demand (SVOD) streaming service, an advertising video on demand (AVOD) subscription tier, with a wide range of on-demand video content to choose from. The provider got its start in 1997 as a DVD and Blu-ray rental-by-mail company. In 2007, Netflix changed gears, transitioning to the infamous streaming service we know today.
Netflix offers three packages, all of which require a subscription. They include:
Netflix began funding its own original programming in 2013. The first of these Netflix Originals was House of Cards.
Today, the streaming service offers a massive library of both licensed content and Netflix Originals. Hit shows exclusive to the service include The Crown, Orange Is the New Black, Stranger Things, Squid Game and Wednesday.
Netflix is available on any CTV device, including smart TVs, gaming consoles and more. The streaming service also offers a mobile app — specifically on Android, iOS and Windows Phone devices — allowing viewers to download content they can then watch offline. Netflix is also accessible from any web-based browser.
Netflix has historically been an ad-free platform. In 2022, however, the streaming giant made the decision to launch an ad-supported pricing package.
With Netflix’s ad-supported tier, advertisers can run 15 and 30-second videos before and during programs. The CPM originally cost $60 to $65, but has since been lowered to $55.
Advertisements can be bought through Xandr’s demand-side platform, where advertisers will be able to set up programmatic ad campaigns. The streaming service also offers insertion orders for those who choose not to use the DSP.
Through our TV+® platform for cross-channel TV planning and buying, we have direct integrations to over 250 linear and CTV networks and publishers, including major streaming services similar to Netflix. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior. Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable CTV and non-addressable linear TV advertising experience that makes the most of any ad budget.
Working with a Simulmedia account manager, we can identify a strategy that either prioritizes reach or frequency in targeting the households that match your model buyer personas, increasing the likelihood of converting viewers to buyers and therefore a profitable return on investment from your ad campaign.