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Q4 TV Advertising: Guide to the Holiday Season

With the majority of U.S. adults planning to do the majority of their holiday shopping digitally this year, marketers are focused on finding the optimal strategy to best position themselves for a huge Q4. And as November creeps closer, it may feel chaotic trying to identify last-minute opportunities to put a bow on your Q4 campaigns.

Our tips and campaign blueprint will serve as a helpful guide to how TV can enhance your marketing strategy for Q4, while also preparing you for the new year. No matter your TV experience or lack thereof, this guide will help you nail your TV advertising strategy.

What This Guide Will Cover:

  • TV marketplace dynamics
  • Qualities in a TV advertising partner that will help your brand make the most of Q4
  • Blueprint for how to develop a Q4 (and beyond) TV advertising strategy