White papers & eBooks

In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to their end consumers. The go…

Learn more about how preventing reach and frequency imbalances enables you to make your TV ad dollars go further and get better results from your campaigns.

This guide for marketers offers an analysis of TV viewing data at the individual and household level, as well as tips on how to benefit from the results.

We explore two schools of media planning to help you decide which approach will drive better results for your TV advertising.

Diagnose the performance of your TV campaigns and see how you can evolve your advertising strategy.