How Legacy Brands Can Compete in a Direct-to-Consumer Economy
It’s no secret that direct-to-consumer brands are changing the marketing game. With a focus on gathering customer insights and measuring how marketing has on sales -- DTCs have a competitive advantage over legacy brands. But what does this mean for marketers at incumbent brands and how do they compete with DTCs creating more high quality, safe and reasonably priced consumer packaged goods?
Download our white paper to learn how marketers can compete in a DTC economy, including tips and use cases on the following:
- How DTC companies have created a marketing competitive advantage
- Why incumbent brands should be focusing on customer identity and ROAS
- How advanced TV provides many of the benefits brands get from search and social