Audience-Based Planning vs. Index-Based Planning
While most TV advertising has been planned on index for years, audience-based planning is gaining popularity. But is it ready for primetime? We conducted a head-to-head field test to help you decide.
In this white paper titled, "Audience-Based Planning vs. Index-Based Planning," we explain what audience-based buying is and how it compares to index-based buying; which approach works best for various campaign goals; and how technology drives better reach, efficiency, and outcomes. As an added bonus, the white paper also contains a Q&A with our Chief Technology Officer and top data scientist, Kyle Hubert, where he gives an in-depth look at Simulmedia's unique approach to planning.