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The Hidden Story Behind TV's Ratings Decline

Here are the facts: TV viewing is down about 3% in the last year, but the ratings are down about 9%. What accounts for such a statistical gap? Simulmedia’s data scientists sought to find out and, contrary to the alarmist headlines we’ve all read, what they discovered should assuage the fears of TV networks and marketers alike.

In this white paper titled, “The Hidden Story Behind TV’s Ratings Decline,” we’ll take you beyond the headlines to show you the truth about TV’s ratings decline, help you understand what it means for your TV ad strategy, and offer tips on how technology can help you take advantage of this new reality. As an added bonus, the white paper also contains an exclusive Q&A with Forrester Senior Analyst Jim Nail about how new planning and buying approaches can help marketers meet their brand building goals.