Navigating the Scatter Market Amidst Uncertainty
Whether you use TV advertising for customer acquisition, store visits, app downloads, website visits, or just increased audience reach, this guide will help you nail the audience-based strategy you need to master the scatter market and grow your brand.
What This Guide Will Cover:
- What Is An Index, Anyway?
- How Audience-Based Buying Differs
- People vs. Programs
- Head-to-Head Field Test
- In-Depth Look at Simulmedia's Approach to Planning