TV Advertising Unwrapped: Your Guide To A Successful 2023 Holiday Season

‘Tis the season for advertisers to start planning their holiday campaigns. But with competition tight, making the most of the season will be a challenge. To outpace competitors, advertisers must stay ahead of the trends set to take hold in Q4. We've created this guide to ensure you can make the most of your ad budgets – and outfox your competition – no matter how chilly the headwinds may become.

What's Inside

• A breakdown of viewership behavior across Black Friday shoppers
• An analysis of seasonal patterns based on data extracted from our TV+ platform
• Industry trends advertisers need to know in Q4
• Actionable takeaways critical for creating a successful holiday campaign