‘Tis the season for advertisers to start planning their holiday campaigns. But with competition tight, making the most of the season will be a challenge. To outpace competitors, advertisers must stay ahead of the trends set to take hold in Q4. We've created this guide to ensure you can make the most of your ad budgets – and outfox your competition – no matter how chilly the headwinds may become.
- A breakdown of viewership behavior across Black Friday shoppers
- An analysis of seasonal patterns based on data extracted from our TV+ platform
- Industry trends advertisers need to know in Q4
- Actionable takeaways critical for creating a successful holiday campaign