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CTV Ad Targeting 101: An Advertiser’s Guide to Getting Started

Connected TV offers powerful targeting capabilities. But how can advertisers new to the space ensure they leverage CTV targeting properly? Read ahead to gain a better understanding of ad targeting on connected TV and our best practices for reaching audiences with laser-like precision.

What's Inside

  • Actionable best practices to improve your CTV targeting strategy
  • A breakdown of the different types of CTV targeting
  • Industry trends advertisers need to know
  • Expert insight from Dave Morgan, CEO of Simulmedia