A Roadmap for Reaching Travel and Tourism Audiences with Cross-Channel TV
With travel booming, here are best practicers for marketers trying to reach customers cost-effectively and at scale across linear and CTV.
Travel Marketing on Cross-Channel TV: A Passport to Success for Advertisers
In this playbook, we’ll break down the latest on where the travel business stands and how travel marketers can effectively and cost-efficiently reach th...
Why the Ad Industry Should Think Globally, But Meet Locally
When it comes to understanding local consumers and advertisers, glitzy events can't compare to industry events in local markets around the country.
Simulmedia Welcomes Jon Steinlauf, Warner Bros. Discovery Chief U.S. Advertising Sales Officer, to Its Board of Directors
Simulmedia, the leader in truly cross-channel TV advertising, welcomed Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, t...
Will Big Tech's Wall Street Fortunes Impact Performance Media Spend?
As Wall Street forces digital consumer platforms to readjust the cost-per-acquisition that they can pay, performance media spend may follow suit.
How Netflix Can Win With Both Advertisers and Viewers
To build a successful new ad-supported business, Netflix needs to put strategy first and not be afraid to take plenty of risks.
For a Lucrative Future, CTV Advertising Must Look to the Past
A winning strategy for CTV advertising should emulate 1990s sell-side ad servers and transparent ad networks more than programmatic, banner-built ad tech.
TV Upfronts 2022: Top Takeaways From a Week Like No Other
The 2022 TV upfront presentations took a wrecking ball to the traditional TV industry, putting streaming and live sports front and center, while minimiz...
How Monster Reached New Jobseekers Cross-Channel With Simulmedia’s TV+® Platform
Faced with better-funded rivals and unprecedented audience fragmentation, online jobs services pioneer Monster turned to Simulmedia's unique TV+ adverti...
The Year of Holistic Buying: How TV Advertisers Should Approach the 2022 May Upfronts
Brand advertisers and buyers at the 2022 TV Upfronts will be confronted by a radically different cross-channel landscape where the only certainty may be...
How Our Industry Can Prevent Digital Ad Fraud From Getting Even Worse
In an age where $68 billion of digital ad spend is lost annually to fraud, the advertising industry needs new compliance regulations and more fearless r...