ResourcesRecent PostsFilter by typeAll typesFilter by topicAll topicsblogReaching Millennials on TV: Navigating Trends and Strategies for 2024Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since o...Learn MoreblogMeasure the true impact of TV with incremental lift measurementTraditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measurin...Learn MoreblogSimulmedia's Stand Against Trademark Infringement in the TV Advertising SpaceAt Simulmedia we have used the "TV+" trademark (federally registered) for years with our innovative tech for premium CTV ad targeting and activation. W...Learn MoreblogStrategic Integration: CTV Marketing Strategy in the Omnichannel LandscapeAn integrated omnichannel strategy serves as the foundation for success in the modern marketing world. This guide takes a deep dive into the complexitie...Learn MoreblogBuilding a Solid Streaming Strategy: A Quick GuideA well-defined strategy not only propels your brand into the spotlight but also ensures that every investment, message, and campaign aligns seamlessly w...Learn MoreblogUnveiling the Spectrum: Navigating Through Different Types of CTV CampaignsFor advertisers who work in Connected TV (CTV), crafting a successful campaign involves understanding the nuances of the customer journey and tailoring ...Learn MoreblogCrafting a Winning CTV Strategy: A Comprehensive GuideDeveloping a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of ...Learn MoreblogThe Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in AdvertisingThe Transparency Bill of Rights empowers advertisers with the information they need to thrive in today's complex media landscape. We firmly support adve...Learn MoreblogUnderstanding CTV: Your Go-To Glossary for Streaming Metrics and MethodologiesEver wonder how advertisers figure out if their streaming ads are hitting the mark? It's all about the numbers – and we're here to break down the jargon...Learn MoreblogUnlocking the Secrets of Family Marketing Campaigns for Spring HolidaysWe're going to take you on a journey through the TV viewership patterns of households with school-aged kids and unveil the secrets of crafting successfu...Learn Morewhite paperUnleash Success with Simulmedia's Linear TV Services eBookAre you ready to elevate your advertising game with minimal effort on your end? Dive into our comprehensive guide to explore how Simulmedia's Linear TV ...Learn Morewhite paperThe Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in AdvertisingStep into the future of advertising with our groundbreaking eBook! Explore the challenges of CTV marketing and dive into the Advertiser's Bill of Rights...Learn MoreLoad More