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Reaching Millennials on TV: Navigating Trends and Strategies for 2024

Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since o...

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Measure the true impact of TV with incremental lift measurement

Traditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measurin...

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Simulmedia's Stand Against Trademark Infringement in the TV Advertising Space

At Simulmedia we have used the "TV+" trademark (federally registered) for years with our innovative tech for premium CTV ad targeting and activation. W...

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blog
Strategic Integration: CTV Marketing Strategy in the Omnichannel Landscape

An integrated omnichannel strategy serves as the foundation for success in the modern marketing world. This guide takes a deep dive into the complexitie...

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Building a Solid Streaming Strategy: A Quick Guide

A well-defined strategy not only propels your brand into the spotlight but also ensures that every investment, message, and campaign aligns seamlessly w...

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Unveiling the Spectrum: Navigating Through Different Types of CTV Campaigns

For advertisers who work in Connected TV (CTV), crafting a successful campaign involves understanding the nuances of the customer journey and tailoring ...

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Crafting a Winning CTV Strategy: A Comprehensive Guide

Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of ...

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blog
The Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in Advertising

The Transparency Bill of Rights empowers advertisers with the information they need to thrive in today's complex media landscape. We firmly support adve...

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blog
Understanding CTV: Your Go-To Glossary for Streaming Metrics and Methodologies

Ever wonder how advertisers figure out if their streaming ads are hitting the mark? It's all about the numbers – and we're here to break down the jargon...

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Unlocking the Secrets of Family Marketing Campaigns for Spring Holidays

We're going to take you on a journey through the TV viewership patterns of households with school-aged kids and unveil the secrets of crafting successfu...

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white paper
Unleash Success with Simulmedia's Linear TV Services eBook

Are you ready to elevate your advertising game with minimal effort on your end? Dive into our comprehensive guide to explore how Simulmedia's Linear TV ...

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white paper
The Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in Advertising

Step into the future of advertising with our groundbreaking eBook! Explore the challenges of CTV marketing and dive into the Advertiser's Bill of Rights...

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