A Prescription for Effective TV Advertising for Pharma & Health Marketers
In a post-pandemic age of heightened consumer engagement with healthcare, brands and advertisers need to know how to best maximize their TV investment.
Pharma & Healthcare Marketing: How Cross-Channel TV Delivers Strong Medicine
In order to stay ahead of the competition and execute strategically nimble, cross-channel TV advertising campaigns, we’ve created this guide to ensure y...
How a Data-Driven TV Strategy and Superior Creative Drove Audience Awareness & Online Sales for INNOVO®
TV advertising case study detailing how a FemTech brand efficiently targeted women by pairing a smarter approach to television with compelling, sensitiv...
INNOVO® Leverages Powerful New Creative and a More Effective Approach to TV Advertising to Help Revolutionize Women’s Health
FemTech brand INNOVO partnered with Quirk Creative and Simulmedia to drive audience awareness and online sales through targeted premium video
The Burning Issues That Ad-Supported Netflix Must Address
Before Netflix can change TV video ad marketing, measurement and culture, it will need to tackle four key challenges.
Advertisers Want Prospects That Act (Not Look) Like Existing Customers
To best serve marketers, the ad industry must stop talking about look-alikes and focus on targeting act-alike audiences.
Ready or Not, the Future of TV Is Upon Us
How TV is watched, how TV advertising is bought, and how viewers spend their TV subscription dollars are all changing dramatically. Is the industry prep...
Why It's Time to Rethink How Advertising Uses Lookalike Modeling
When is a lookalike not really a lookalike? When purity of target, precision and efficacy give way to volume, match rates and efficiency.
Simulmedia Appoints Jon Werther to Lead Operations and Business Development
Media veteran Jon Werther returns to Simulmedia in a newly created role to lead operations and business development.
How Will the Economy Impact the Future of Ad Tech?
If the U.S. economy continues to shrink, ad-tech players that aren't well-managed may have plenty of reasons to worry about their futures.
Simulmedia and TiVo Renew Data-Licensing Partnership to Continue Powering Viewership Insights for TV+®
Integrating TiVo’s viewership data into TV+® provides advertisers with a streamlined solution for unlocking the audience insights they need to meet thei...