The Biggest Challenges Facing Cross-Channel TV Measurement
Major players in the world of TV and premium video advertising are clamoring to change media measurement. But first, they must address issues ranging fr...
How We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical Campaigns
Our playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.
CES Still the Place to Be to Glimpse TV and Advertising’s Future
Even with fewer attendees due to the pandemic, CES 2022 was still the place to be for anyone who cares about where consumer technology is going.
Reach and Reward: How Brands Can Win With Gamers
Our video game advertising playbook outlines how brands can successfully engage with the highly valuable gaming audience with TV-quality creative.
Simulmedia Appoints Dina M. Roman to Lead Sales Team
An innovator in the TV and video space, Dina M. Roman joins Simulmedia to lead the Sales team, drive new business and implement expansion plans for curr...
How Web3 and Crypto Adtech Will Put Users in Control
Web3 adtech won’t be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. It will be about op...
Ace of the Year: A Profile in Courage On and Off the Court
We salute Steve Simon and the Women’s Tennis Association for doing the right thing by standing up for Peng Shuai and sexual assault victims everywhere.
Apps, Adtech, and Access: Forecasting 2022’s New Normal
We predict the biggest media and technology trends of 2022, including society confronting a future where everyday life is increasingly controlled by ad-...
20 for ’21: Our Must-Read Posts of the Year About Cross-Channel TV
As a new era dawns for linear and connected TV, we look back at some of our biggest stories of 2021 about television, advertising and technology.
Challenges of Switching From Selenium to Cypress
Should our developers abandon Selenium WebDriver in favor of the single-language testing tool Cypress? The only way to find out was to write tests and w...
Why Video Advertising Must Put Customers First, Not Channels
No advertiser should be channel-first when they can build campaigns across TV, streaming and embedded digital video in an integrated, automated and opti...