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Finding Better Bang for the Cable News Buck

Josh Brentan
Josh Brentan
Published: Apr. 24, 2018

Cable news is having a moment. After its best year ever in 2016, the ratings continued to grow through 2017, and they’re still going strong.

But many brands are nevertheless becoming wary of advertising on the cable news networks. Despite the growing audience, there’s also an increased concern about being associated with the potentially controversial statements made by on-air commentators.

In a guest column for Broadcasting & Cable, Marc Goldstein, Simulmedia’s VP of Partner Relations, offers brands a safer alternative. Rather than simply moving dollars to another program on the same network, brands can use technology like our software platform to efficiently reach the same cable news audience across all of national TV. In doing so, brands will not only reduce their risk, they can potentially increase their target-audience reach and extract more value from their advertising dollars.

Read the full post here.