Latest resources

2024 Holiday Season Forecast: Cutting-Edge TV Ad Strategies, AI Power, and Pro Tips

Unlock expert strategies for holiday TV ads. Learn about AI, consumer trends, and balancing linear & CTV in our 2024 Holiday Season Forecast e-book.

Simulmedia debuts cross-channel offering to help pharma marketers achieve maximum reach and efficiency

Simulmedia's new solution combines PurpleLab® data with TV+® to deliver precise, cost-efficient TV campaigns for pharma marketers

Mastering CPM: How Audience Demographics and Ad Placement Influence TV Advertising Costs

Discover key factors influencing TV Advertising CPM and how to optimize your campaigns with data analytics, balancing cost-per-reach and CPM for better ROI.

Expert Guide to Remnant Inventory and TV Advertising Strategies

Discover how remnant advertising offers premium TV slots at discounted rates with flexibility

Linear TV vs Connected TV. Understanding Key Differences

How to navigate the interconnected realms of streaming and linear TV advertising

The Upfront Is Dead, Long Live the Upfront

As the paradigm of TV evolves, so must the storied upfront

Order Manager for Publishers Guide

Increase order processing transparency and save time with Simulmedia Order Manager

What Are the Advantages of TV Advertising in 2024

Discover the top advantages of TV advertising in 2024, from wide reach to enhanced trust and engagement.

Scatter vs Upfront TV: Which One Should You Choose Next Season?

Discover the differences between Upfront and Scatter TV advertising, and learn which strategy is best for your brand's TV ad campaign.

How Scatter TV Works: Your Quick Scatter Market Guide

Learn how scatter TV advertising works and why it’s a flexible, data-driven option for your marketing strategy

Why Advertise on TV? Beyond the Hype: TV Advertising's Enduring Effectiveness in a Digital World

Exploring TV Advertising's Relevance in Today's Digital World

Guide for pharma marketers

Learn how our innovative approach can help you reach the right audience with the right message at the best time, on both TV and streaming.