Learn why TV advertising is still relevant and how to choose the right TV advertising expert to create a successful campaign. Discover the key to reach your target audience and boo…

Stay up-to-date on the TV ad market with our comprehensive guide on linear TV and CTV and streaming advertising. Learn about the benefits and challenges of each and the future of t…

OTT, or "over-the-top," refers to the delivery of video and audio content over the internet, without the need for a traditional cable or satellite subscription.

What's at stake if TV and advertising stakeholders don't solve the issue of poorly managed ad frequency? Only the future of the streaming TV business.

Understand how TV CPMs are calculated and discover the most cost-effective way to reach your target audience and maximize your return on investment with our expert advice.

Simulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.

Discover the essential CTV best practices for optimizing your video advertising strategy. From understanding your audience to creating compelling content to measuring results, lear…

Online video advertising is one of the most effective ways to reach and engage with your target audience. Here's everything advertisers should know about the strategy and how to ma…

Streaming TV advertising is on the upswing, but not everyone in the TV, video or digital ad ecosystem will enjoy the spoils. We pick the winners and losers.

Maximize the benefits of CTV and linear advertising by understanding the differences in performance measurement. Utilize advanced targeting capabilities for a successful video adve…

Learn why cross-channel linear and streaming advertising is a more effective strategy than advertising on just one channel. Discover the benefits and tips for creating a successful…

CTV (Cable TV) is quickly becoming one of the most popular platforms for video advertising. This post will provide you with actionable tips to help you avoid ad repetition and maxi…