TV ads drive the sales funnel: Linear TV boosts broad awareness, while CTV enables targeting, retargeting, and click-to-action for conversions.

Master media planning with a step-by-step guide, key strategies, and data-driven insights to optimize TV ad campaigns across linear, streaming, and digital.

National TV is thriving, with brands spending millions on prime-time ads. Discover why it remains a top advertising choice despite digital competition.

Netflix leads streaming with 282.7M subscribers, expanding ad options with targeted placements, data-driven insights, and new tech for advertisers in 2025

Paramount’s Nielsen deal boosts data-driven ads, but advertisers need deeper insights. Real-time optimization & cross-platform targeting are key to success.

YouTube TV leads with 8M subscribers and 209+ channels, while Hulu + Live TV offers flexible pricing. Both are key ad platforms; Simulmedia TV+ ensures reach.

Broadcast advertising uses TV and radio to reach mass audiences, but managing costs, targeting, and FCC regulations requires precise strategies.

TikTok’s blackout highlights the need for diversified strategies. Combine social media with CTV for resilience, precision, and enhanced audience reach.

Explore 2025's CTV trends: ad spend growth, data-driven marketing, AI innovations, and the Brandformance TV approach shaping the future

Pharma advertising evolves with CTV and data-driven precision, blending compliance, tailored strategies, and cross-platform reach for maximum impact.

Learn how the Hulu + Live TV and Fubo merger reshapes streaming, creating opportunities and challenges for advertisers in a consolidated market.

Simulmedia Hires TV & CTV Ad Research Pioneer Jonathan Steuer as Chief Science Officer