How Monster Reached New Jobseekers Cross-Channel With Simulmedia’s TV+® Platform
Faced with better-funded rivals and unprecedented audience fragmentation, online jobs services pioneer Monster turned to Simulmedia's unique TV+ adverti...
The Year of Holistic Buying: How TV Advertisers Should Approach the 2022 May Upfronts
Brand advertisers and buyers at the 2022 TV Upfronts will be confronted by a radically different cross-channel landscape where the only certainty may be...
How Our Industry Can Prevent Digital Ad Fraud From Getting Even Worse
In an age where $68 billion of digital ad spend is lost annually to fraud, the advertising industry needs new compliance regulations and more fearless r...
Media Industry Leaders on the Changing Tides of TV Advertising
We explored media buying trends, new measurement tools, and the future of cross-channel TV advertising with industry leaders in Atlanta.
Will a Pivot to Advertising Fundamentally Change Netflix?
CEO Reed Hasting wasn't wrong to resist exploring an ad-supported tier Netflix -- now the company may never be the same again.
No Substitute to Learning From Marketing Leaders In-Person at Industry Events
Attending in-person events like ANA Brand Masters unlocks opportunities to engage with ad industry leaders that virtual events can't compete with.
How Brands and Advertisers Can Pivot If a Recession Comes
As the possibility of another recession looms, brands and advertisers may be especially hit hard. Weathering the storm will require a strategy based on ...
Google Takes Aim at TV Ad Budgets With Free Shows on YouTube
Google positions itself in the media driver's seat with an announcement of ad-supported free streaming of over 4,000 shows on YouTube.
Advertisers Swim in CTV Impression Pools at Their Own Risk
Impression pools damage long-term consumer sentiment for both the advertiser and the brand. So it's concerning that they're becoming a standard part of ...
Appliance Manufacturer Enjoys Brand Lift With First Campaign for Signature Product, As Measured by Dynata
Thanks to Simulmedia's unique TV+® cross-channel advertising platform, a global household appliance manufacturer's first TV campaign for its signature p...
How the Tech Industry Can Take Action to Support Ukraine
Now more than ever, Ukraine needs the international community's attention. We recommend a way for tech industry professionals to support the country's p...