ResourcesRecent PostsFilter by typeAll typesFilter by topicAll topicscase studyHow Monster Reached New Jobseekers Cross-Channel With Simulmedia’s TV+® PlatformFaced with better-funded rivals and unprecedented audience fragmentation, online jobs services pioneer Monster turned to Simulmedia's unique TV+ adverti...Learn MoreblogThe Year of Holistic Buying: How TV Advertisers Should Approach the 2022 May UpfrontsBrand advertisers and buyers at the 2022 TV Upfronts will be confronted by a radically different cross-channel landscape where the only certainty may be...Learn MoreblogHow Our Industry Can Prevent Digital Ad Fraud From Getting Even WorseIn an age where $68 billion of digital ad spend is lost annually to fraud, the advertising industry needs new compliance regulations and more fearless r...Learn MoreblogMedia Industry Leaders on the Changing Tides of TV AdvertisingWe explored media buying trends, new measurement tools, and the future of cross-channel TV advertising with industry leaders in Atlanta.Learn MoreblogWill a Pivot to Advertising Fundamentally Change Netflix?CEO Reed Hasting wasn't wrong to resist exploring an ad-supported tier Netflix -- now the company may never be the same again.Learn MoreblogNo Substitute to Learning From Marketing Leaders In-Person at Industry EventsAttending in-person events like ANA Brand Masters unlocks opportunities to engage with ad industry leaders that virtual events can't compete with.Learn MoreblogHow Brands and Advertisers Can Pivot If a Recession ComesAs the possibility of another recession looms, brands and advertisers may be especially hit hard. Weathering the storm will require a strategy based on ...Learn MoreblogGoogle Takes Aim at TV Ad Budgets With Free Shows on YouTubeGoogle positions itself in the media driver's seat with an announcement of ad-supported free streaming of over 4,000 shows on YouTube.Learn MoreblogAdvertisers Swim in CTV Impression Pools at Their Own RiskImpression pools damage long-term consumer sentiment for both the advertiser and the brand. So it's concerning that they're becoming a standard part of ...Learn Morecase studyAppliance Manufacturer Enjoys Brand Lift With First Campaign for Signature Product, As Measured by DynataThanks to Simulmedia's unique TV+® cross-channel advertising platform, a global household appliance manufacturer's first TV campaign for its signature p...Learn MoreblogHow the Tech Industry Can Take Action to Support UkraineNow more than ever, Ukraine needs the international community's attention. We recommend a way for tech industry professionals to support the country's p...Learn MoreblogSimulmedia Announces Open Platform to Unify Audience Targeting, Measurement and Attribution for Truly Cross-Channel TV AdvertisingSimulmedia is providing an open platform for best-in-class third parties to help deliver a seamless end-to-end solution for truly cross-channel TV adver...Learn MoreLoad More