How San Francisco Bay Ferry Targeted Their Niche Audience Using TV+
For over 10,000 daily passengers, The San Francisco Bay Ferry is the way to get across the San Francisco Bay. How could the public ferry service expand ...
CTV Ad Targeting 101: An Advertiser’s Guide to Getting Started
Master the art of CTV ad targeting with our comprehensive guide! Learn the essential strategies, tools, and best practices to reach CTV audiences with ...
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
Simulmedia's Founder and CEO, Dave Morgan, speaks about two big issues plaguing the advertising industry: a lack of transparency in the connected TV (CT...
Navigating Subscription Fatigue: The Rise of FAST Channels in CTV Advertising
It’s important to understand the basics behind FAST channels before you buy CTV inventory. We dive into what exactly FAST channels are and how they work.
Understanding and Exploring the Benefits of OTT Advertising
Discover the advantages of OTT advertising and understand why it holds significant prominence in the digital advertising landscape.
How a Leading Cable Network Drove Tune-In For Their Holiday Movies With Simulmedia's TV+
With the holiday season fast approaching, a leading cable network was eager to promote its premiere of several seasonal movies airing on linear TV. How ...
Stream Smarter: The Ultimate Connected TV Guide
The streaming revolution is officially here. Are you ready? Learn everything you need to know for CTV advertising success with this ultimate guide featu...
Understanding Connected TV (CTV): Explained
Connected TV (CTV) refers to internet-connected devices, including smart TVs, that allow users to stream high-quality video content.
Advanced TV vs. CTV: Unveiling the Differences
Explore the distinctions between advanced TV and CTV, two significant factors that are shaping the TV industry and advertising landscape.
OTT vs CTV Advertising: What’s the Difference?
Learn the difference between OTT (Over-the-Top) advertising and CTV (Connected TV) advertising to understand their unique features in the digital advert...
Unveiling the Google Video Partners Ad Debacle: A Closer Look at Advertisers' Experiences
A 202-page research post analyzing Google's advertising practices is making waves in the ad tech world. To better understand this hot topic, we've broke...