Behind the Curtain: Insights from 2023's Upfront Week
This year's upfronts week was anything but ordinary. We share our top takeaways and forecasts for the advertising industry in the months ahead.
How CTV Advertisers Can Better Measure Incrementality
Marketers and advertisers must find reliable ways to measure their connected TV campaigns. Our chief scientist explains why A/B testing with incremental...
Why I'm Going To Kyiv
Simulmedia's CEO and founder, Dave Morgan, explains the reasonings behind his upcoming trip to Kyiv and what he plans on doing while there.
Tucker Carlson’s Exit: What Advertisers Need To Know
What does Tucker Carlson's exit mean for advertisers? We turned to our TV+ platform for answers — here's what we found.
Simulmedians Utilize ChatGPT for Data Analysis
It's no secret ChatGPT has taken the internet. by storm. Read on to learn how Simulmedians are leveraging this new technology.
Will Alphabet Actually Benefit From the DOJ Lawsuit Against Google?
If the Department of Justice's antitrust lawsuit against Alphabet is successful, Google's ad-tech business and its advertising and publisher customers m...
Why Sports Programming Is a Safe Bet for Streaming's Future
Discover the future of sports and streaming from media all-star David Levy, who joined the Simulmedia Salon to discuss the impact of betting, how to cre...
How Mass Tech Layoffs May Transform Mainstream Companies
Discover what's really behind the thousands of tech industry layoffs in 2023 and how they will impact a huge range of organizations that didn't put tech...
Connecting with Conscious Consumers: How CTV Advertising Can Help Your Earth Day Campaign
Discover how CTV advertising can help you reach eco-friendly audiences and make a difference on Earth Day. Learn the benefits and how to create effectiv...
Summer is the Season for Beauty Brands to Shine with CTV Advertising
Maximize your beauty brand's reach with CTV advertising during summer. Target engaged viewers, increase ROI, and stand out with interactive & visually s...
From Campus to Career: How CTV Advertising Can Help You Connect with College Graduates
Learn how CTV advertising can help you reach recent college graduates during the graduation season. Discover tips on targeting, messaging and more in ou...