ResourcesRecent PostsFilter by typeAll typesFilter by topicAll topicsblogTop 7 Reasons TV and Video Advertising Are Right For YouDespite all of the massive technological leaps and upheavals over the past 80 years, TV remains the ideal medium for brands to tell their stories, demon...Learn Moreblog130 Billion Reasons Why TV Will Continue to Matter to AdvertisersThe growth of CTV ad spend is going to be huge as more Americans stream their TV content through internet-connected dongles and apps. However, viewing o...Learn MoreblogHow We Drive TV Tune-In and Streaming SubscriptionsSimulmedia fuses time-proven, data-driven insights and machine intelligence to plan targeted TV ad campaigns that help networks and streaming services d...Learn MoreblogCan TV Overcome Its Challenges in an Ecommerce-Centric World?Can television win as retailers shift customer-acquisition money from real estate to advertising? Only if it can overcome some big challenges in order t...Learn MoreblogHow to Make TV and Video Advertising Work Harder For YouSimulmedia can reach your audience wherever they are by delivering scaled performance with the speed and precision of digital.Learn MoreblogWe Pick the Winners of the Coming $100 Billion CTV Ad MarketCTV ad spend in the U.S is projected to hit $21 billion in 2021 and to grow almost 30% per year throughout the coming decade to hit $100 billion annuall...Learn MoreblogGames Are Ready to Join the Video Advertising Battle RoyaleA dozen or more video games like Smite with opt-in and rewarded ad formats will soon surpass both linear and ad-supported streaming services in the abil...Learn MoreblogVideo Game Ad Experiences Must Put the Players in ControlCompanies like Facebook and Netflix must put in-game advertising under the control of the players: specifically, making ads opt-in, skippable and reward...Learn MoreblogWhy CTV Ad Rates Have Posed a Costly ChallengeConnected TV ad rates for premium publishers are typically priced from two to six times that of national linear TV ad rates, and the biggest reason is s...Learn Morecase studyExperian Gives its Product a Boost by Advertising on TV Like it’s DigitalHow Simulmedia helped Experian drive scalable, measurable, cost-effective TV performance and utilized customer insights to target and optimize with TV a...Learn MoreblogGame Changer: Why Ad-Supported Video Games May Help Replace Lost Linear TV RatingsAccording to Morgan Stanley research, 310 million people globally play console-driven video games on their TVs and PCs every month and 124 million of th...Learn Morewhite paperHow to Scale on TV PlaybookIf you’ve been advertising on TV but need a strategy to attract even more customers to a website or app in a climate of falling ratings and audience fra...Learn MoreLoad More
