We make TV advertising perform.

Our Story

Simulmedia was founded in 2008 with the belief that data-optimized advertising on national linear TV would produce better results. Now, having run thousands of campaigns for top brands and networks, there are countless others who share our belief. Powered by VAMOS, the most powerful predictive analytic platform ever built for TV, our campaigns reach more of a brand’s target audience and deliver better ROI than any other linear TV solution. Through a combination of patented algorithms and years of viewing history from millions of homes, we are able to make TV more predictable, provable, and performant than ever before.

Simulmedia uses data, science, and software to target audiences at national scale, and drive business outcomes for advertisers.

Our History

  • Simulmedia Begins

    October, 2008

    Simulmedia is launched with three employees, a few shared desks, and a vision to change TV advertising.

  • First Tune-in Campaign

    September, 2009

    Simulmedia runs its first tune-in campaign to help a television network draw more viewers for one of its shows.

  • First General Market Campaign

    January, 2012

    Simulmedia runs its first general market campaign with a non-tune-in customer.

  • 5 Billion Impressions/Week

    October, 2013

    Simulmedia is now able to serve 5 billion impressions a week thanks to our extensive partnerships with dozens of networks and service providers.

  • First Patent

    January, 2014

    Simulmedia receives first patent for methodology of closing the loop on tune-in promotion.

  • First Business Outcome Guarantee

    March, 2014

    Simulmedia executes first-ever TV campaign guaranteed against actual business outcomes and Return on Ad Spend, rather than just GRPs and media outputs.

  • West Coast Office Opened

    May, 2014

    Simulmedia expands to the West Coast with the opening of our San Francisco office. Starting with 2 people, we now have 14 people and counting.

  • First PeopleFront

    September, 2014

    Simulmedia holds the first-ever PeopleFront, an audience-centric spin on the traditional upfronts, discussing the future of people-based, data-driven TV advertising.

  • VAMOS Released

    June, 2015

    After months of improving its existing technology, Simulmedia officially releases VAMOS, the first massively scaled, people-based targeting and measurement platform for linear TV.

  • Facebook Research Partnership

    November, 2016

    Simulmedia and Facebook launch a research partnership to help brands better understand how TV and Facebook work together.

  • Partnerships for Better Targeting and Measurement

    February - September, 2017

    Simulmedia allows the unification of audience targeting strategies across TV and digital with new IRI ProScores and Oracle Data Cloud partnerships. Simulmedia also expands partnership with Neustar to offer independent verification of Simulmedia TV campaign results to give advertisers an accurate measure of the impact on sales.

Simulmedia has raised more than $60 million from blue chip venture investors such as:

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