Simulmedia was founded in 2008 with the belief that data-optimized advertising on national linear TV would produce better results. Now, having run thousands of campaigns for top brands and networks, there are countless others who share our belief. Powered by VAMOS®, the most powerful predictive analytic platform ever built for TV, our campaigns reach more of a brand’s target audience and deliver better ROI than any other linear TV solution. Through a combination of patented algorithms and years of viewing history from millions of homes, we are able to make TV more predictable, provable, and performant than ever before.
Simulmedia uses data, science, and software to target audiences at national scale, and drive business outcomes for advertisers.
Simulmedia BeginsOctober, 2008
Simulmedia is launched with three employees, a few shared desks, and a vision to change TV advertising.
First Tune-in CampaignSeptember, 2009
Simulmedia runs its first tune-in campaign to help a television network draw more viewers for one of its shows.
First General Market CampaignJanuary, 2012
Simulmedia runs its first general market campaign with a non-tune-in customer.
5 Billion Impressions/WeekOctober, 2013
Simulmedia is now able to serve 5 billion impressions a week thanks to our extensive partnerships with dozens of networks and service providers.
First PatentJanuary, 2014
Simulmedia receives first patent for methodology of closing the loop on tune-in promotion.
First Business Outcome GuaranteeMarch, 2014
Simulmedia executes first-ever TV campaign guaranteed against actual business outcomes and Return on Ad Spend, rather than just GRPs and media outputs.
West Coast Office OpenedMay, 2014
Simulmedia expands to the West Coast with the opening of our San Francisco office. Starting with 2 people, we now have 14 people and counting.
First PeopleFrontSeptember, 2014
Simulmedia holds the first-ever PeopleFront, an audience-centric spin on the traditional upfronts, discussing the future of people-based, data-driven TV advertising.
VAMOS® ReleasedJune, 2015
After months of improving its existing technology, Simulmedia officially releases VAMOS, the first massively scaled, people-based targeting and measurement platform for linear TV.
Facebook Research PartnershipNovember, 2016
Simulmedia and Facebook launch a research partnership to help brands better understand how TV and Facebook work together.
Partnerships for Better Targeting and MeasurementFebruary - September, 2017
Simulmedia allows the unification of audience targeting strategies across TV and digital with new IRI ProScores and Oracle Data Cloud partnerships. Simulmedia also expands partnership with Neustar to offer independent verification of Simulmedia TV campaign results to give advertisers an accurate measure of the impact on sales.
Transparent TV™ LaunchedJune 2018
A first-of-its-kind program for the TV advertising industry, Transparent TV gives agencies and advertisers the power to run advanced TV campaigns against strategic audiences and get total transparency on media outputs, marketing outcomes, competitive insights and pricing.
Now Offering Connected TV and Over-the-Top InventoryOctober 2018
Simulmedia adds connected TV and over-the-top (OTT) inventory to its Transparent TV offering. Brands and agencies now have access to a one-stop shop to plan, buy and activate integrated video campaigns on linear TV and premium streaming video.