Recent PostsFilter by topicAll topicsblogTransparent Programmatic Campaign OptimizationExplore how our unique programmatic campaign optimization tool enhances CTV advertising efficiency. Discover transparent, data-driven strategies that lo...Learn MoreblogUnveiling Resilience: Lessons from Ukraine's Tech FrontierExplore how Ukraine's tech community demonstrates remarkable resilience amidst conflict, innovating and thriving against all odds, a beacon of hope and ...Learn MoreblogSimulmedia's SVP of Sales Focuses on Driving the Ad Sales Team to SuccessAdam Quinn, SVP, National Sales highlights career milestones and talks to us about the many challenges and opportunities facing the Ad Sales team in the...Learn MoreblogNew President of Sales Shares Career Insights and Opportunities for Sales TeamMarc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current market...Learn MoreblogSimulmedia Establishes Partnership at Top of C-SuiteSimulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming T...Learn MoreblogUnlock the Power of Smarter TV Ad Buying: The Benefits You Need to KnowDiscover how smarter TV ad buying can increase ROI and effectively reach your target audience. Learn about the benefits of data and analytics in traditi...Learn MoreblogReaching Millennials on TV: Navigating Trends and Strategies for 2024Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since o...Learn MoreblogMeasure the true impact of TV with incremental lift measurementTraditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measurin...Learn MoreblogSimulmedia's Stand Against Trademark Infringement in the TV Advertising SpaceAt Simulmedia we have used the "TV+" trademark (federally registered) for years with our innovative tech for premium CTV ad targeting and activation. W...Learn MoreblogStrategic Integration: CTV Marketing Strategy in the Omnichannel LandscapeAn integrated omnichannel strategy serves as the foundation for success in the modern marketing world. This guide takes a deep dive into the complexitie...Learn MoreblogBuilding a Solid Streaming Strategy: A Quick GuideA well-defined strategy not only propels your brand into the spotlight but also ensures that every investment, message, and campaign aligns seamlessly w...Learn MoreblogUnveiling the Spectrum: Navigating Through Different Types of CTV CampaignsFor advertisers who work in Connected TV (CTV), crafting a successful campaign involves understanding the nuances of the customer journey and tailoring ...Learn MoreLoad More