Latest Blog Posts & News

Silos No More: Why Creator Content Belongs on TV

Beyond the Stage: ANA Masters of Marketing 2026

Agent-to-Agent, On Air: What We Built Next With FOX

The Pharma Ad You Hate Isn't For You

In Aging-Patient Categories, the Caregiver Is the Consumer

The $1.81 Billion Cost of Leaving Television

The Scale Creators Can't Deliver: Why Q4 Will Send Brands Back to TV

Search as an Outcome Signal for Pharma TV Campaigns

Netflix's Trade Desk Deal Won't Fix Its Tune-In Problem

The Diagnosis Ad Attention Gap

How patient search behavior and TV ad competition combine to shape pharma campaign strategy across 17 conditions and four quadrants.

The Environment We Built For Agents To Transact Linear TV

How a seller's agent and our buyer agent close a real linear TV order, and the trust and security we had to get right before one could.

Talking agentic TV ad transactions in Cannes, the relationship-driven epicenter of our industry

So many see the advertising industry’s fast-emerging AI-driven agentic future as anathema to its relationship driven core.