How a TV Network Increased App Downloads With New TV Strategy



A national TV network wanted to increase engagement with its digital content through its TV Everywhere App. The network’s goal was to drive app downloads and site visits at a greater scale while determining which networks could provide the most cost-efficient reach.

Click to get the case study on how they used our software platform for target audience creation, running on more than 50 networks to reach their audience, tracking results by utilizing our partnership with TVSquared, and more.

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