A Double Bogey, Tiger Ascends, and CBS Scores

Matt Collins

SVP, Marketing

My family would tell you that I’m easily distracted by sports and my phone. When those two influences collide, I’m in big trouble, as I was reminded over the weekend.

That’s because a casual check of my favorite sports app on Sunday completely changed my plans for the day. Whatever I had in mind to do with my Sunday afternoon (apologies to my wife and children!) went out the window at about the same time that Francesco Molinari hit his tee shot on the 12th hole of the Masters into the water.

Shortly after Molinari’s errant shot, Tiger Woods found himself with a couple of other competitors atop the leaderboard of golf’s most prestigious event. It wouldn’t take long for Woods to assume the outright lead and finish off his first win in one of his sport’s four major tournaments since 2008.

It turns out that I wasn’t the only distracted soul who got sucked into the action. Below, I’m sharing a chart our software produced that shows viewership of CBS’s final round broadcast. I’ve marked roughly the moments when the key action in the round occurred. You can see how viewership took off from those points on.

A Double Bogey, Tiger Ascends, and CBS Scores

The inescapable conclusion: even at the age of 43, and despite many young fans never having seen him at the peak of his powers, Tiger Woods still commands a massive audience. Root for him or against him, it doesn’t matter. The data shows that you’re still watching. That’s great news for him, his fans, and, of course, for CBS.

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