In today’s fragmented viewership environment, brands need more than eye-catching creative to drive customer creation. They need an equally performant media strategy that knows how to navigate the landscape and its various channels to reach and convert viewers into customers.
Steve Hartmann, Experian’s Head of Integrated Marketing, joins Matt Collins, Simulmedia’s SVP of Marketing, to discuss how a digital approach to TV drives more customers to Experian’s site and app. Plus, they break down how other brands and agencies can make smarter media decisions to power their own growth.
Read the full Experian case study to learn more about how Experian partnered with Simulmedia to find their target audience, including website visitors and app users, across national TV and optimize to drive cost-efficient performance.
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