Bill Harvey is known for a number of prestigious titles; chairman at RMT, inventor of what we know today as a designated market area (DMA), “media futurist,” and the head of his own consulting firm. However, Harvey joined us for Simulmedia Live to share his optimism with marketers by giving them tips to look past this time of uncertainty and utilize tools to ensure they’re ready to survive the short term to thrive in the long term.
Harvey sheds light on his arsenal of tools that help marketers and their agencies navigate the turbulent climate based on his years of media research, consulting and wisdom. He backs all this up with current research that will show your CFO, CEO and shareholders that advertising is effective and necessary during this time.
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