Challengers, Disruptors and Leaders All Compete in the Media
This article originally appeared on AdWeek.
Gone are the days when established brands were the key players in the marketing world, and then everyone else. In today’s retail landscape, we have disruptors, challengers and leaders that compete in the media space. Learn more as Simulmedia’s president and chief revenue officer, John Piccone, talks about how the internet shaped how retailers sell to consumers today.