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Simulmedia TV Marketplace Update For April 17, 2020

Matt Collins
Matt Collins
Updated: Apr. 27, 2022
Published: Apr. 17, 2020

We’ve got updated TV viewing data for you. With big thanks to my friends on the Simulmedia Data Science team, we once again have interactive charts on Observable that I encourage you to play with (links below).

When you do, here’s what I think you’ll see:

  • There has been a 50% increase in the percentage of shows with a 0.1 - 0.5 Nielsen rating or higher for the hard-to-find M18-34 audience.
  • There are more than 36 million M18-34 TV viewers.
  • By comparison, there are around 65 million total subscribers to purely ad-supported OTT providers.
  • This means that maximizing reaching of M18-34 gets a whole lot easier with linear TV.
  • TV has found a new, pandemic-driven normal.

Here are links you can use to play with our updated interactive dashboards:

Here's a preview of some of the data you can explore:

Let me know if there’s something else you’d like to see in our updates. You can reach me at mcollins@simulmedia.com.

Stay safe and be well.