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Wondering "Where Do My CTV Ads Run?” Here’s a Guide to Connected TV Advertising Platforms and Options

In today's digital age, television advertising is no longer limited to traditional TV channels. With the rise of streaming services and smart TVs, advertisers can now reach viewers through connected TV (CTV) platforms. But where do CTV ads run? And how can you make sure your ads are reaching the right audience?

Connected TV refers to any TV that can connect to the internet, including smart TVs, streaming devices (like Roku or Amazon Fire Stick), and gaming consoles. These devices allow viewers to access a wide range of content, from traditional TV channels to streaming services like Netflix, Hulu, and Disney+.

When it comes to advertising, CTV platforms offer a unique opportunity for brands to reach viewers in a more targeted and measurable way than traditional TV advertising. Instead of buying ad spots on specific channels or programs, advertisers can use data to target specific audiences and track the performance of their ads.

One of the main advantages of CTV advertising is the ability to reach specific demographics. For example, you can target ads to viewers based on their age, gender, location, and even their viewing habits. This means you can reach a more relevant audience and get a better return on investment for your ad spend.

Another advantage of CTV advertising is the ability to track the performance of your ads in real-time. With traditional TV advertising, it can be difficult to know how many people saw your ad and what the impact was. With CTV advertising, you can track metrics like viewability, engagement, and conversions. This gives you a better understanding of the effectiveness of your ads and allows you to make data-driven decisions about your ad spend.

So, where do CTV ads run? CTV ads can run on a wide range of platforms, including streaming services, smart TV apps, and even on-demand video platforms. Some popular CTV platforms include:

When it comes to advertising on CTV platforms, there are a few different options available. Some popular options include:

  • Pre-roll ads: These are ads that run before a video starts.
  • Mid-roll ads: These are ads that run during a video, usually at natural breaks in the content.
  • Bumper ads: These are short, non-skippable ads that run before, during, or after a video.

It's important to note that not all CTV platforms offer the same advertising options. Some platforms may only offer pre-roll or mid-roll ads, while others may not offer advertising at all. It's also worth noting that some platforms may have different ad formats or requirements. For example, YouTube requires that ads be at least 30 seconds long, while Hulu allows for shorter ads.

In conclusion, CTV advertising offers a unique opportunity for brands to reach specific audiences and track the performance of their ads in real-time. CTV ads can run on a wide range of platforms, including streaming services, smart TV apps, and on-demand video platforms. To make the most of your CTV advertising efforts, it's important to understand the different options available and choose the platforms that best align with your target audience and advertising goals.

Find out how Simulmedia’s unique TV+® platform for TV and streaming advertising provides unified access to premium linear and CTV inventory across all networks and publishers. Request a demo or email us at advertise@simulmedia.com.