Latest Blog Posts & News

Why Marketers Pay the Price If They Don't Prioritize Media Performance

Should Social Advertising Be Held To The Same Standards As TV?

Simulmedia CEO Dave Morgan and company address Facebook's mishandling of hate speech and the Facebook boycott.

How the Internet of Things is Poised to Tackle the World's Toughest Problems

We welcome Greg Kahn, CEO of the Internet of Things Consortium to discuss connected devices and they can empower during these uncertain times.

An Engineer’s Advice for Success and Fulfillment in Tech

Our very own Brikend Behrami discusses his journey to becoming a software engineer and shares his advice for success in tech.

Running Set Operations on Large Data Sets Efficiently

Using set operations on very large data sets presents a significant challenge. Click to learn more about how to use set operation efficiently in a Postgres.

Infographic: Speed to Scale

We Must Make a Difference

Marketplace Update: The Optimal Balance of Linear TV and AVOD Budgeting

Given massive disruptions in TV viewing associated with COVID-19, media planners are asking us, What’s the optimal balance of spending on data-driven linear and AVOD?

10 Things We're Looking Forward to at 401 Park Ave South

Optimal Video Strategy Amidst Cord-Cutting & Canceled Sports

We analyzed both the available reach and impressions available to AVOD and data-driven linear TV.

Once-In-A-Generation Opportunity to Gain Market Share

Quantifying Audience Reach of Data-Driven Linear TV & AVOD

With all of the changes in TV viewing habits, including cord shaving, cord cutting, and the emergence of more over-the-air networks, we investigated how much reach brands and agenc…