Latest Blog Posts & News
There is a lot of interest in bringing online advertising-like targeting to TV. But there are skeptics who wonder whether trying to cherry pick the right mix of TV shows to reach s…
It may seem a bit like piling on, but I think that its finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken …
All across the media business, folks are trying to figure out how to measure, value and synchronize media delivery across an ever-expanding multitude of platforms and devices. It's…
The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and unto them was borne a new measurement stan…
I spent a good chunk of yesterday at LUMA Partners 6th annual Digital Media Summit. LUMA is made up of investment bankers focused on digital media -- and its founder, Terry Kawaja,…
Today, two-thirds of television viewing in the U.S. occurs on shows with a rating of 0.5 or lower. Since audiences this small are hard to measure accurately beyond sex/age demograp…
Predicted that television advertising spend in the U.S. would grow more in real dollars than spend on video ads on the Web, mobile and over-the-top combined, every year for the nex…
There is no better book to prepare someone to understand what the media and ad industries must do to successfully navigate the digital transformation they are undergoing today.