Latest Blog Posts & News
Connected TV ad rates for premium publishers are typically priced from two to six times that of national linear TV ad rates, and the biggest reason is scarcity. How is that possibl…
Rewarded video game ads lets players earn valuable rewards in exchange for watching premium brand-sponsored videos on free-to-play consoles and PC gamers.
Most of the largest and most dominant CTV services (Netflix, Amazon Prime, Disney+, Apple TV+) still carry no ads and the two larger services that do (YouTube and Hulu ) carry very…
DTC brands and performance marketers have been able to win with TV, especially when taking advantage of Simulmedia’s digital approach to the mass medium, which utilizes surgically …
A conversation with 1-800-Flowers Chief Growth Officer Robert Tas that touches on the need for marketers to own and control their audience and campaign data. It’s not just essentia…
The TV ad industry is at risk of losing massive market positions from a failure to change legacy products, processes and business models that weren’t previously so badly broken tha…
From the launch of new ad-supported platforms to crumbling cookies to mega-mergers, we look at the state of TV and video as we enter the second half of the year.
Games will become the dominant platform for digital activities over the next decade. As a result, games will become one of the most important platforms for advertising and marketin…
Nielsen's CTV metric, The Gauge, aims to be the gold standard for both linear TV and CTV measurement. Will it become the gold standard for measuring all of television?
The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel has evolved into one of the most impor…
We debunk the most common misconceptions about TV and video advertising around costs, measurement, campaigns goals and more.
Roku’s move, which will allow it to deliver dynamic advertising into linear TV programming, makes it clear that the company isn’t planning to sit back and wait for linear TV ad bud…