Latest Blog Posts & News

See how Zicam partnered with Simulmedia for their TV advertising to help them make the most of cold season. Explore now.

Marketers today are losing confidence in their ability to meet key goals, like reaching the right customers with their marketing efforts, or being able to understand or evaluate th…

As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency?

The world of who buys and who sells media and marketing services is going to change dramatically over the next five years.

Many folks in our industry believe that the digital marketing supply chain needs to be rebuilt. It is convoluted. It is wasteful. For all of its sexy technology, it leaks money and…