Latest Blog Posts & News
Forward-thinking linear TV networks have started to embrace technology that eliminates time-consuming communication and workflow between buyers and sellers. This ‘automated’ workfl…
Simulmedia has partnerships with several data-driven agencies who, upon seeing the power of Simulmedia’s advanced TV tech and access to inventory, have taken the leap into TV and b…
Join Simulmedia's chief technology officer, Kyle Hubert, as he breaks down the difference between audience-based media planning and index-based planning.
Wondering about what audience-based planning is all about? Check out this blog for questions we get asked about audience-based planning for TV advertising.
