Latest Blog Posts & News
Google’s third-party cookie-blocking has left digital publishers and advertisers struggling to adjust their data strategies to address consumer privacy concerns while still collect…
If we're lucky, the kerfuffle between Nielsen, the Video Advertising Bureau and the MRC will kill the GRP as the primary planning, buying and measurement metric for TV advertisers…
It may feel chaotic trying to identify last-minute opportunities to put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, our guide and ca…
All of us in advertising and media must continue to grapple with the multi-pronged challenges of an ongoing global pandemic, an increasingly digital world that creates both extraor…
There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on…
Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Ro…
This pandemic has proven to us that teams can accomplish extraordinary things working remotely, heavily supported by amazing technological innovations. That said, there are some re…
Nielsen’s TV measurement is not going away. But digital-born players with media measurement products in line with where media consumption and ad spend are going will pick up a lot …
We’re in the midst of a massive shift from linear TV viewing to streaming video viewing. One would hope that as we enable viewers to watch studio-produced premium content in an on-…
In-game advertising is often considered to be a scary proposition. But surveys of console and PC gamers across the top premium and F2P games reveal that over 77% of players welcome…
If you’re relying solely on digital to meet your needs, you’re not really trying to build a brand, widen the top of the funnel and bring more people through it. That’s where the po…
Mark Zuckerberg has declared that Facebook will reorganize from a social network into a metaverse company within five years. But what, exactly, does metaverse mean? And where does …