Latest Blog Posts & News
Our very own Brikend Behrami discusses his journey to becoming a software engineer and shares his advice for success in tech.
Given massive disruptions in TV viewing associated with COVID-19, media planners are asking us, What’s the optimal balance of spending on data-driven linear and AVOD?
With all of the changes in TV viewing habits, including cord shaving, cord cutting, and the emergence of more over-the-air networks, we investigated how much reach brands and agenc…
Campaign Diagnostics allows brands and agencies to use our TV attribution and reporting capabilities to help you analyze your campaign and find more pockets of opportunities for gr…
A glossary of common and commonly confused TV advertising terms. Get a better understanding of TV vocabulary to assist in making decisions on TV advertising.
Dave Morgan joins The Conversational Podcast with Julie Roehm to peel back years of corporate experience to reflect on his small-town origins in Western Pennsylvania where the deer…
Simulmedia’s invention has now enabled your brand budget to select your strategic target audience, find them in broad-based, non-addressable media, iterate until you’re satisfied, …
New Simulmedia and Kochava partnership enables brands to activate TV media plans that are based on the networks, dayparts and programs their mobile consumers are actually watching.