Latest Blog Posts & News
As the Activate Technology & Media Outlook for 2022 makes clear, viewers prefer both traditional TV and ad-supported CTV streaming services. Brands should, too.
The costs of digital ads are skyrocketing, so there’s never been a better – or more urgent – time for brands to shift their digital dollars to television. Here’s what you should de…
With Amazon now manufacturing its own smart TVs, it seems inevitable that they'll eventually give them away as part of a bundled service of Prime and others of its products.
Google’s third-party cookie-blocking has left digital publishers and advertisers struggling to adjust their data strategies to address consumer privacy concerns while still collect…
If we're lucky, the kerfuffle between Nielsen, the Video Advertising Bureau and the MRC will kill the GRP as the primary planning, buying and measurement metric for TV advertisers…
It may feel chaotic trying to identify last-minute opportunities to put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, our guide and ca…
All of us in advertising and media must continue to grapple with the multi-pronged challenges of an ongoing global pandemic, an increasingly digital world that creates both extraor…
There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on…
Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Ro…
This pandemic has proven to us that teams can accomplish extraordinary things working remotely, heavily supported by amazing technological innovations. That said, there are some re…
Nielsen’s TV measurement is not going away. But digital-born players with media measurement products in line with where media consumption and ad spend are going will pick up a lot …
We’re in the midst of a massive shift from linear TV viewing to streaming video viewing. One would hope that as we enable viewers to watch studio-produced premium content in an on-…