Latest Blog Posts & News

The TV ad industry is at risk of losing massive market positions from a failure to change legacy products, processes and business models that weren’t previously so badly broken tha…

Games will become the dominant platform for digital activities over the next decade. As a result, games will become one of the most important platforms for advertising and marketin…

Nielsen's CTV metric, The Gauge, aims to be the gold standard for both linear TV and CTV measurement. Will it become the gold standard for measuring all of television?

The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel has evolved into one of the most impor…

Roku’s move, which will allow it to deliver dynamic advertising into linear TV programming, makes it clear that the company isn’t planning to sit back and wait for linear TV ad bud…

The acceleration of digitally born trends in retail, gaming and social media is changing our world much faster than any could have anticipated before the pandemic. Dave Morgan shar…

Learn how disruptive brands like Echelon Fitness are using the power of TV to drive lower-funnel actions like visits and sales, with transparency around metrics that show exactly h…

Four reasons why brands say TV advertising is the most-trusted and effective advertising medium for reaching and acquiring customers.

TV advertising is a big investment and driving performance means doing it right. We break down 3 strategies.

See some of the most common issues with underperforming campaigns.

Simulmedia is bringing in EA's Dave Madden to be EVP/Games & OTT and he will lead the strategic platform extension to integrate premium video ads into games.