Latest Blog Posts & News
Find out how to use TV and video to raise the tide of all your marketing channels in this free webinar presented by StatBid. Phil Sandler, Head of Marketing and Growth for Simulmed…
The growth of CTV ad spend is going to be huge as more Americans stream their TV content through internet-connected dongles and apps. However, viewing of TVs connected to set-top b…
Simulmedia fuses time-proven, data-driven insights and machine intelligence to plan targeted TV ad campaigns that help networks and streaming services drive viewers to their progra…
Can television win as retailers shift customer-acquisition money from real estate to advertising? Only if it can overcome some big challenges in order to win in an online-commerce-…
CTV ad spend in the U.S is projected to hit $21 billion in 2021 and to grow almost 30% per year throughout the coming decade to hit $100 billion annually by 2030. So, who wins in t…
A dozen or more video games like Smite with opt-in and rewarded ad formats will soon surpass both linear and ad-supported streaming services in the ability to deliver younger audie…
Companies like Facebook and Netflix must put in-game advertising under the control of the players: specifically, making ads opt-in, skippable and rewarded. Players who watch and in…
Connected TV ad rates for premium publishers are typically priced from two to six times that of national linear TV ad rates, and the biggest reason is scarcity. How is that possibl…
Rewarded video game ads lets players earn valuable rewards in exchange for watching premium brand-sponsored videos on free-to-play consoles and PC gamers.
Most of the largest and most dominant CTV services (Netflix, Amazon Prime, Disney+, Apple TV+) still carry no ads and the two larger services that do (YouTube and Hulu ) carry very…
DTC brands and performance marketers have been able to win with TV, especially when taking advantage of Simulmedia’s digital approach to the mass medium, which utilizes surgically …
A conversation with 1-800-Flowers Chief Growth Officer Robert Tas that touches on the need for marketers to own and control their audience and campaign data. It’s not just essentia…