Latest Blog Posts & News

Only Simulmedia’s TV+® advertising platform guarantees full audience reach across ad-supported linear and connected TV

Major players in the world of TV and premium video advertising are clamoring to change media measurement. But first, they must address issues ranging from cross-channel audience ov…

An innovator in the TV and video space, Dina M. Roman joins Simulmedia to lead the Sales team, drive new business and implement expansion plans for current customers.

Web3 adtech won’t be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. It will be about open solutions that are good f…

We salute Steve Simon and the Women’s Tennis Association for doing the right thing by standing up for Peng Shuai and sexual assault victims everywhere.

As a new era dawns for linear and connected TV, we look back at some of our biggest stories of 2021 about television, advertising and technology.

Should our developers abandon Selenium WebDriver in favor of the single-language testing tool Cypress? The only way to find out was to write tests and wait.

Political disagreement is essential to a liberal democracy. What is not good is when they become so dramatic that both sides Balkanize around otherwise non-political issues. We can…

Are you looking to get an advertising campaign on television (linear or connected TV)? Take these key criteria into consideration in making your selection.

Are you new to advertising on cross-channel TV (CTV and linear)? This how-to guide will take you through the steps to launching your first TV ad campaign.

Master TV ad measurement with proven KPIs and metrics. Track reach, impressions, viewability, and ROI to measure TV advertising effectiveness accurately