Latest Blog Posts & News

Simulmedia hosted a conversation with industry leaders at the Atlanta Ad Club about current media buying trends, the growth of new audience-measurement tools, and the existing and …

CEO Reed Hasting wasn't wrong to resist exploring an ad-supported tier Netflix -- now the company may never be the same again.

Attending in-person events like ANA Brand Masters unlocks opportunities to engage with ad industry leaders that virtual events can't compete with.

Google positions itself in the media driver's seat with an announcement of ad-supported free streaming of over 4,000 shows on YouTube.

Impression pools damage long-term consumer sentiment for both the advertiser and the brand. So it's concerning that they're becoming a standard part of the connected TV ad world.

Now more than ever, Ukraine needs the international community's attention. We recommend a way for tech industry professionals to support the country's people in their time of dire …

Simulmedia is providing an open platform for best-in-class third parties to help deliver a seamless end-to-end solution for truly cross-channel TV advertising.

At the IAB Annual Leadership Meeting, industry leaders discussed the convergence of core TV ad industry issues of today and those of tomorrow, in an exciting gathering that revived…

With a number of CTV ad deliveries being counted on TVs when the screen is turned off, checks and balances on viewing data are sorely needed.

Simulmedia's Chief Revenue Officer Lauren Fry was named a Rising Star of Adtech by Business Insider for her outstanding contributions to the TV advertising industry.

Google's CTV ad frequency controls fail to address overexposure where the majority of Americans actually watch TV and where the majority of ads are delivered

Simulmedia’s unique ability to target audiences across linear and CTV is the culmination of 14 years of bringing a digital approach to TV advertising