Latest Blog Posts & News
The 2022 TV upfront presentations took a wrecking ball to the traditional TV industry, putting streaming and live sports front and center, while minimizing the classic prime-time T…
Brands and buyers at the 2022 TV Upfronts will be confronted by a radically different cross-channel landscape where the only certainty may be uncertainty.
In an age where $68 billion of digital ad spend is lost annually to fraud, the advertising industry needs new compliance regulations and more fearless researchers to protect our bu…
Simulmedia hosted a conversation with industry leaders at the Atlanta Ad Club about current media buying trends, the growth of new audience-measurement tools, and the existing and …
CEO Reed Hasting wasn't wrong to resist exploring an ad-supported tier Netflix -- now the company may never be the same again.
Attending in-person events like ANA Brand Masters unlocks opportunities to engage with ad industry leaders that virtual events can't compete with.
Google positions itself in the media driver's seat with an announcement of ad-supported free streaming of over 4,000 shows on YouTube.
Impression pools damage long-term consumer sentiment for both the advertiser and the brand. So it's concerning that they're becoming a standard part of the connected TV ad world.
Now more than ever, Ukraine needs the international community's attention. We recommend a way for tech industry professionals to support the country's people in their time of dire …
Simulmedia is providing an open platform for best-in-class third parties to help deliver a seamless end-to-end solution for truly cross-channel TV advertising.
At the IAB Annual Leadership Meeting, industry leaders discussed the convergence of core TV ad industry issues of today and those of tomorrow, in an exciting gathering that revived…
With a number of CTV ad deliveries being counted on TVs when the screen is turned off, checks and balances on viewing data are sorely needed.