How the Tech Industry Can Take Action to Support Ukraine
What is happening in Ukraine is devastating and terribly wrong. Many of us have colleagues, friends and/or coworkers in Ukraine, and what they are now enduring is almost impossible to comprehend.
Like so many in our industry and around the world, I want to help. It feels powerless to see the suffering and death of so many from thousands of miles away without a sense of how to make a difference.
That's why I was so happy to see a Twitter post from tech entrepreneur, investor and friend Alex Iskold. Alex is the managing partner of 2048 Ventures, the former head of Techstars NYC, the founder of AdaptiveBlue and GetGlue, a brilliant engineer and scientist, and an all-around great person.
Alex, who was born and grew up in Ukraine, had reposted a Twitter thread of his from 2019 when he had just returned to his high school in Lviv to deliver a graduation speech exactly 30 years after his own graduation. Alex wrote about the transformation he had seen across the country in the ensuing decades, a result of its achieving independence.
He wrote about everything from the food and the buildings to the growth of the cities and the energy and air of excitement in those he met. Today, we are now watching in real time as each of these elements of Ukrainian society are being destroyed by Russian aggression.
Alex decided to make a difference once the pandemic started, launching an initiative called the $1K Project to leverage his network of relationships both in his home country and in the technology industry, connecting donors directly with families in need for food, medicine and other necessities. He has now extended that program to families suffering as the result of the assault Ukraine is facing.
My family supported a family. It is a very small step in the greater picture, but we’re making a difference.
Thank you, Alex. We can and will do more. It matters. All of Ukraine is depending on us -- all of us.
An earlier version of this blog was originally published by MediaPost.