Blogs: Linear & Connected TV News
TV advertising blog with the latest information, news, analysis and trends about linear television, CTV, media buying, measurement, and more.
Will Advertisers Benefit at the Expense of Ad-Tech Thanks to Amazon's AWS?
Now that Amazon's AWS is offering turnkey solutions for data clean rooms and analytics, the ad-tech world's profit margins will feel the impact sooner t...
Simulmedia’s UI Team Upgrades to Ember Octane
The UI team at Simulmedia recently made the decision to upgrade its version of Ember, our front-end framework, to utilize Octane, an update that adds my...
Why Is Ad Frequency Such a Huge Problem for Streaming TV?
What's at stake if TV and advertising stakeholders don't solve the issue of poorly managed ad frequency? Only the future of the streaming TV business.
Simulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & Streaming
Simulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.
How Advertisers and Ad Tech Can Survive the Tough Times Ahead
The economic landscape will get worse before it gets better, but there are five big things companies can do to prepare and even thrive during an economi...
Who Will Benefit From Streaming TV Advertising – and Who Won’t?
Streaming TV advertising is on the upswing, but not everyone in the TV, video or digital ad ecosystem will enjoy the spoils. We pick the winners and los...
Are You Buying TV & Video Like It’s 2012, Not 2022?
The biggest challenges facing the TV and streaming ad market today are fragmentation, fit and fluency, but too many approaches are stuck in a decade-old...
Why Cross-Platform Fluency Must Be Required of Ad Buyers and Sellers
The ad-tech workforce needs training in both the linear and streaming sides of the TV business so cross-channel advertising can successfully reach audie...
Why Isn't More of Ad-Tech Vocally Supporting the Open Web?
Alternatives to the walled-garden behemoths like Google, Amazon and Facebook are critical for advertisers, so where are the strategies to create them?
Are Tech Leaders and Entrepreneurs Prepared for Tailwinds to Disappear?
As economic tailwinds are replaced by headwinds, smart ad-tech and marketing executives will focus on costs, cash and capturing share.
Media Industry Leaders Reveal How Cross-Channel TV Is Reshaping Advertising
With TV growing more complex, consumer behavior evolving and economic uncertainty intensifying, Simulmedia gathered media leaders in Kansas City to disc...