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Latest Blog Posts & News

TV Audiences in July: What They’re Watching and Why

Summer TV is booming. With streaming surging and live sports heating up, audiences are watching more, just differently. Advertisers must follow, not pause.

TV in Pharma Marketing: The Missing Piece in Omnichannel Strategy

TV remains a key part of pharma’s omnichannel strategy, enhancing reach, targeting, and engagement across linear and CTV. See why it matters in 2025.

July TV Planning: 3 Tips to Boost Campaign Performance

Summer TV habits are changing fast. Learn 3 smart ways to reach audiences across linear & streaming. Read the guide and plan smarter with Simulmedia TV+.

Simulmedia and OptimizeRx Announce Partnership from the Cannes Lions

Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighborhood® Targeting (MNT).

The Complete CTV Advertising Strategy Guide for 2025

Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of crafting a winning strategy

AI Is Reshaping Media Buying This Summer, Learn How?

AI transforms media buying into a fast, precise, and data-driven process. Want smarter campaigns across TV? Discover how Simulmedia TV+ can help today.

How to Retarget Site Visitors on CTV: A Complete Guide

Ready to discover the untapped potential of retargeting on connected TV? We cover everything advertisers need to know about this targeting strategy.

What is Connected TV? Complete Overview for 2025

Discover what Connected TV (CTV) is and how it's revolutionizing television. Learn about streaming devices, platforms, viewing trends, and why 88% of US households have made the sw

Summer TV Tactics for Travel Advertisers

Viewership Behavior and Trends

Summer TV Tactics for Travel Advertisers

Summer shifts how and when people watch TV - make it work for you. Use Simulmedia’s data-driven tools to win the season. Plan smarter today

Macroeconomic Effects: How To Navigate Your Ad Budgets and the Economy's Uncertainty

Economic uncertainty is the new norm. Marketers must balance brand and performance, use first-party data, stay agile, and partner with accountable platforms.

What Programmatic TV Buying Really Means in 2025

This transformation isn’t just about efficiency. It’s about making every impression smarter, more accountable, and more aligned with business outcomes.