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Reach More Ally Customers Where They Watch

Your customers are watching TV. Are you reaching them?

The Challenge for Ally

In January 2025, Ally invested $6.1 million in linear TV advertising, yet reached only 35.7% of its intended audience - just 6.5 million households. The remaining 64% of potential viewers were never exposed to the campaign, representing a significant missed opportunity for awareness and engagement.

The Unseen Audience

The charts reveal a strategic audience of 18 million TV households, but only 6.5 million were reached. That leaves roughly 11.5 million target viewers untouched—potential Ally customers who watch TV but have yet to see a single brand message. Each one represents an untapped chance to strengthen consideration and drive conversions.

Competitors Are Struggling Too

The chart comparing Chime’s campaign shows it reached just 53% of its audience, meaning nearly half (47%) of its potential customers were missed. In a competitive category, reclaiming those unreached viewers early can make all the difference in brand preference and loyalty.

The Path Forward With TV+

TV+ shows that Ally could reach 47% more customers at the same budget, blending linear and connected TV to fill current reach gaps. With data-driven planning, Ally can expand from 53% reach to a far broader coverage, turning missed impressions into measurable growth and sustained visibility.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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