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Reach More AstraZeneca Patients Where They Watch

Your patients are watching TV. Are you reaching them?

You Missed 68% of Your Target Patients in June 2025.

Your linear TV campaign reached only 32.1% of the 15 million reachable patients - that’s just 4.8 million, at a cost of $658 per 1,000. This shortfall isn’t just a metric - it’s a gap between your message and those who need to hear it.

Nearly 10 Million Patients Went Unseen By Your Campaign.

Out of 15 million TV-reachable patients, your message never reached the remaining 68%. These are real individuals who fit your ideal profile but never had the chance to connect with your brand.

Even Your Competitors Face the Same Visibility Problem.

Dupixent’s campaign only achieved 28% reach, leaving 72% of potential patients unserved. When all players under-reach, those who break through first win the attention of tomorrow’s patients.

With TV+, You Can Increase Reach by 10% Using the Same Budget.

By layering linear and connected TV, TV+ taps into undervalued segments and reduces wasted exposure. Every additional patient reached strengthens brand recall, trust, and impact - making your spend work harder.

Ready to Reach More Patients?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia help you reach your audience

Get started with TV+ today

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