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Reach More Babbel Customers Where They Watch

Your customers are watching TV. Are you reaching them?

Babbel missed 87 percent of its target TV customers in January 2025.

Babbel invested $1,865,242 in a linear TV campaign, yet only 12.8 percent of the intended audience, about 15 million viewers at a cost of $122 per thousand, actually saw the ads. The rest of the budget went to impressions that never reached the strategic customer, which means lost efficiency and slower growth for the business.

For Babbel, reaching 15 million viewers is only a fraction of a 119 million TV audience.

In January 2025, roughly 13 percent of the 119 million strategic viewers on TV were reached, leaving more than 100 million potential Babbel customers untouched. Those unseen viewers are the growth upside that TV can deliver once campaigns are planned around audience, not just inventory.

Babbel can outgrow competitors that reach only 5 percent of TV customers.

A leading peer in language learning reached just 5 percent of its target TV audience, leaving 95 percent unreached and proving that legacy buying models are failing across the category. If Babbel is the first to close this gap systematically, it captures customers that competitors cannot see and turns TV into a durable advantage.

With TV+, Babbel can increase its reach from 12.8 percent to up to 70% more customers at the same budget.

By planning around Babbel’s audience across linear, connected TV, and gaming, TV+ extends reach far beyond the current 15 million viewers and unlocks the +70 percent incremental customer potential shown in the chart. Our platform is designed to reach the right audiences wherever they watch, outperform competitors where they are absent, and convert every Babbel ad dollar into predictable, measurable outcomes.

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

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